What is the key to a successful business?

Many people who do not have enough income and want to start a business, wonder what business I can do and how to do it with greater chances of success. In this article I am going to tell you what is the key to success if you are going to start your own business.

I do what I have to do, not what I like to do.

Most of the employees I know, do the work they have to do in their company, not the one they would like to do, because many times the need and availability of employment prevent them from finding work in what they are passionate about and for which they have talent. So they match their talent and skills to what the job offer requires. “This is what there is. Take it or leave it ” “ Decide now, if you accept it, because there are 10 more waiting for this position ”.

The result of carrying out our work or professional activity in this way is that when we do jobs that we do not like, because we must fulfill the accepted responsibility, or when we perform in the career that we studied, even if we did not have a vocation for it, our performance is mediocre and unsatisfactory, which impedes or slows down our professional or professional development and keeps us at a mediocre level of results and income

Doing what you enjoy and are passionate about, is the key to success in your business.

In his famous speech at Stanford University, Steve Jobs says these words referring to what he felt when he was fired from Apple at age 30:

“Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your job is going to fill a large part of your life, and the only way to be truly satisfied is to do what you think is a great job. And the only way to do great job is to love what you do and If you haven’t found it yet, keep looking. Don’t settle”.

We enjoy what we do when we manage to align our talents, our strengths, what we are passionate about, with the activity we do, be it in a job, in professional performance or in a business that we start.

And it is precisely this passion and this enjoyment that allows us to generate a unique and high-quality result, because we are always looking for the result that satisfies us, and the problems, obstacles or difficulties, when we do what we love, far from causing stress or discouragement, challenge and energize us.

How do I identify my talent, my gift and my passion?

There are different ways to know what your passion, your gift and your talent are. Some correspond to the psychological specialty and are tests that help you identify the dominant features of your personality and the strengths that your way of being has.

Another way to identify your gifts, your talent, your personal strengths is through orderly reflection to find answers to several specific questions.

I suggest some questions and I recommend that you do this exercise in writing if you answer them. Write down on a paper the answers that come to mind to the following questions:

1. What is my passion?

Answer what you consider to be your passion, playing guitar, cooking, collecting stamps, listening to or playing a specific genre of music, dogs, reading, a specific sport, dancing, cars, wine, etc. whatever you are passionate about.

2. If you had to dedicate yourself to something in your life, even if you were NOT paid, what would you do?

3. What would I do if I didn’t need money?

4. What would I do if I was sure I would be successful?

5. Ask the people who you think know you the best, what they think the quality is, what ability you have in a particular way or what you are good at.

I think that, in the process of answering these questions, you can identify those activities that you are passionate about and for which you have a special talent or sensitivity, that distinguishes you from others and that is appreciated by some people who know you and treat you.

Can I live doing what I like?

I already have a clear idea of my talent, my gift and what I’m passionate about, now how can I live from that?

The next step once you have identified what your talent is and what you are passionate about doing, is to turn it into a product that is useful to many people.

This can be a very stimulating and highly creative process. How can I convert the knowledge that I have, from this specific area that I like so much, into a course, a video or an online consulting or advisory service?

The Internet has opened up a world of possibilities to share knowledge and monetize it. It is a way to start creating your own business, with an accessible investment, which you can operate from your home, obtaining clients from different cities, regions or countries.

There are several very robust platforms for selling products and services via the Internet, Clickbank type that can give you an idea of the multiplicity of activities and fields in which tens of thousands of people have found a source of income ranging from modest to millionaires.

I recommend that you take a look at one of them and go through each of their categories, which are a first variety of market macroniches and go through some of those that may correspond to your area of preference for the type of talent or strength you have and you can appreciate the variety of ideas that exist, in each category, and the monthly income that can be obtained.

There are billions of people accessing the internet daily, and within that enormous number of people there are surely thousands or millions of potential users or consumers of your product or service.

There are different modalities and strategies to start your internet business

In subsequent articles I will share different ways to use the internet to design and launch your own business.


The initial question in this article was, What is the key to a successful business? And the answer given in this article is, identify your talent, your passion, your strengths and once you have found them, turn them into a product or service useful to many people. The Internet is the gateway to millions of possibilities to monetize your talent and strengths. It will be an exciting creative process, which can allow you to discover that you have unique knowledge, information, experiences that you can share with many people and in return obtain an income tailored to what you deliver.


Your comments, doubts and questions are welcome and I will be happy to answer them and support you.




One Comment

  1. Hi,
    Great article and very motivational read. I highly recommend this to anyone who is thinking about starting a business. This article will definitely help them

    Many Thanks for sharing this amazing information with us.

    Best Wishes

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