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ONLINE COURSE, THE BEST WAY TO SHARE YOUR KNOWLEDGE

Knowledge and experience are two assets that we have and that constitute an essential part of our professional and personal performance.

For those of us who have lived 60 or more years, they can be two accumulated resources of great value, especially if at this stage of life we ​​want stay active and productive, since we can share and monetize them.

It is likely that some of us have given courses, talks or training to members of our work team or to personnel of the company in which we work, so that we can identify topics or areas in which our knowledge and experience have already been recognized.

The opportunity that the internet opens up for us is that those issues that we know and master can now be put in digital format to make them accessible to many people, to whom that knowledge is interesting and useful, and that can produce income every time someone use them.

Therefore, taking an online course is the best way to share our knowledge and experience.

In this article I want to inform you, in a general way,

  • What online courses consist of
  • The size of the market,
  • The benefits it offers for those who seek knowledge and for those who offer it,
  • Some of the niches with the highest demand as well
  • The first steps to create it.

My goal is to give you the elements so that, if you have knowledge and experiences to share, you can make the decision to do it through an online course.

WHAT IS AN ONLINE COURSE?

Unlike some of the face-to-face courses that we may have given, taking an online course is creating a learning experience for thousands of people, with all the variety of resources that the digital environment allows and without the limitations of the place or the moment, in which it should be given.

An online course can incorporate, in addition to texts and reading material, video presentation, audios with interviews or stories related to the content.

An online course can include interaction with the instructor via chat, scheduled face-to-face sessions or email, and, in many courses or workshops, it may have assignments or exercises, in downloadable Excel or Pdf sheets, to apply the concepts learned.

An online course can be taken from any device with internet access, that is, it can be viewed on a pc, laptop, tablet or even on a smartphone.

The main job of the creator of the course is to identify its audience, define its topic, structure it and create interesting and useful content for those to whom it is directed.

In this process, on the web he will find platforms that offer facilities to present it, promote it, sell it and control its results.

The big advantage is that the creator develops his course once, charge a price each time someone takes the course, and he can sell it many times over years, earning recurring passive income.

E LEARNING MARKET

Currently this market reaches more than $ 200 billion U.S. dollars and the projections before the pandemic was that by 2026 it would reach $400 billions, although the prolonged confinement and temporary closure of schools and universities is accelerating its growth.

These numbers show the size of the demand for online knowledge.

Many of the traditional teaching institutions are being exceeded in their programs, their updating and their accessibility for all young people who demand training in professional activities with a market.

An activity with great growth in the current circumstances has been the undertaking of new businesses, however, universities do not have careers for entrepreneurs or businessmen, their programs are aimed at producing employees and in many cases for careers in the process of disappearance or with content outdated.

All of the above, creates every day greater demand for practical and useful knowledge on the part of those who enter the labor market, those who wish to expand their professional knowledge or those who have been displaced by automation and need to learn different professional capacities.

ADVANTAGES OF THE ONLINE COURSE FOR STUDENTS

The growth that online learning is having is explained by the advantages it offers, some of them are the following:

• The required knowledge is available via the internet at affordable prices.

• For the same topic or knowledge there are a variety of options for the interested party to select.

• The course can be taken at a time that is most convenient and for as long as possible. This is impossible in a face-to-face course.

• The learning pace is set by the student

• He can go over it as many times as he wants, until a complicated concept becomes clear to him.

• It reduces expenses in companies where the training is carried out in geographic locations other than where the participant is located.

• Updating content is easy and instantaneous.

• According to the Chapman Alliance, half a day of classical training is equivalent to one hour of an e-learning course.

ADVANTAGES FOR THE ONLINE COURSE CREATOR

• The barrier to entry has been lowered considerably. Creating and marketing a course has never been easier.

• The creator of the course, will master the subject like never before

• Creating an online course is a great way to build his brand image.

• It makes him an authority on the topic he is talking about.

• He leaves his mark insofar as he impacts and transforms the lives of many people.

• The scope of an online course exponentially multiplies its potential audience.

• He teaches, with geographical and physical independence. He is not limited to a country, city, institution or classroom.

• His course is accessible at anytime, anywhere, from various devices.

• He can update his content whenever necessary to keep it current.

PROFITABLE NICHES TO OFFER COURSES

To take note about the variety of course options that the market demands, here is a list of 15 profitable niches, published by www.persuasion-nation.com  which can give you, ideas and examples of topics and subtopics to create a course, depending on your area of knowledge, experience, talent or personal passion.

1. Computers and Technology

  • Building a website
  • Repairing computers and networks
  • Machine learning/AI
  • Operating systems
  • Cell phone repair
  • Cyber Security
  • Robotics
  • Software programming

2. Business & Entrepreneurship

  • Affiliate marketing
  • Selling handmade goods on Etsy
  • Amazon FBA
  • Dropshipping
  • Blogging
  • Freelancing
  • E-commerce
  • Business & entrepreneurship fundamentals
  • Digital marketing
  • Search engine marketing
  • Branding
  • Social media marketing
  • Content marketing
  • Advertising

3. Arts & Crafts

  • Drawing
  • Painting
  • Calligraphy
  • Knitting
  • Sewing
  • Carpentry
  • Silversmithing
  • Digital art
  • Photography
  • Web design
  • Graphic design
  • User experience
  • Game design
  • Fashion
  • Architecture
  • Interior design
  • Animation

4. Health

  • Diet and nutrition
  • Meal planning
  • Vegan cooking
  • Reflexology
  • Acupressure
  • Aromatherapy
  • Massage
  • Herbalism
  • Meditation

5. Fitness

  • Home workouts
  • Pilates
  • Weight loss
  • Muscle building
  • Self defense
  • Swimming
  • Running
  • Sports
  • Yoga
  • Martial arts
  • Survival skills

6. Education

  • Presentation skills
  • Media training
  • Instructional design
  • Child psychology
  • Camtasia and Screenflow
  • Teaching English
  • Starting a coaching business
  • Online course creation

7. Writing and Content Creation

  • Content marketing
  • Blogging
  • Writing website copy
  • Writing and publishing a book
  • Fiction writing
  • Storytelling
  • Freelance writing
  • YouTube video creation
  • Podcast creation
  • Search engine marketing

8. Personal Development

  • Time management
  • Procrastination
  • Organization
  • Goal setting
  • Speed reading
  • Investing
  • Life purpose
  • Study skills
  • Self esteem
  • Anxiety management
  • Emotional intelligence
  • Conflict management
  • Confidence
  • Presentation skills
  • Body language
  • Persuasion
  • Negotiation
  • Networking
  • Public speaking

9. Coming of Age & Career

  • Test prep
  • Choosing a college
  • Careers
  • Getting an internship
  • Resume writing
  • Job interviews
  • Personal finance
  • Entrepreneurship
  • LinkedIn
  • Personal networking
  • Life coaching

10. Entertainment

  • Video production
  • Video editing
  • Filmmaking
  • Cinematography
  • Adobe Premiere
  • Color grading
  • iPhone photography
  • YouTube audience growth
  • Live streaming
  • Video marketing
  • Whiteboard animation
  • Facebook marketing
  • Instagram marketing
  • Personal branding

11. Politics

  • Government
  • Politics and morality
  • Terrorism and counterterrorism
  • Global diplomacy
  • Voting access and fraud
  • Immigration

12. Social Science

  • Critical thinking
  • Social psychology
  • Counseling
  • Economics
  • Accounting
  • Social science research methods
  • Life coaching

13. Science

  • Physics
  • Chemistry
  • Biology
  • Data science and analysis
  • Human anatomy and physiology
  • Solar energy
  • Radio frequency
  • Marine biology
  • Microbiology
  • Nutrition
  • Environmental science
  • Pathophysiology
  • Genetics
  • Thermodynamics
  • Climate dynamics
  • Disease
  • Aerospace engineering

14. Math

  • Calculus
  • Statistics
  • Algebra
  • Trigonometry
  • Probability
  • Regression analysis
  • Differential equations
  • Linear algebra
  • Quantitative reasoning
  • Geometry

15. Lifestyle

  • Travel hacking
  • Airbnb hosting
  • Journaling
  • Becoming a digital nomad
  • Cosmetics
  • Skin care
  • Nail art
  • Makeup
  • Hair styling
  • Fashion
  • Cooking and baking
  • Gaming
  • Music
  • Pet care and training
  • Dance
  • Home improvement
  • Gardening
  • Decluttering
  • Feng Shui

As you can see, there are a large number of topics within these niches to identify which one best suits our knowledge and experience and it is up to us to particularize and differentiate the specific topic that we would be interested in developing in our course.

FIRST STEPS

If you have seen it feasible to give an online course, because you have knowledge and experiences to share and you also see the possibility of generating recurring passive income with this option, I show you some initial steps to start your project.

  1. 1. Choose the course topic

Find a course idea on a topic that interests you and can teach.

You can create a course based on your personal skills, hobby or passion

Consider something that people frequently consult you about

Think about an experience of personal growth that you have lived and that can be of use to other people in a similar situation.

Don’t think that you have to be an expert on the subject in order to share your knowledge, think that you know more than someone who is starting and direct your course to that group of people who still do not know what you, on the subject.

  1. 2. Identify your audience and how they will benefit from your course

To what type of audience is the knowledge you want to share necessary and valuable.

What change will the student experience and what benefits will obtain, whoever takes your course.

This is essential, because it is the promise that will awaken the interest of your potential students and it is the goal that will guide your work on selecting content and the instruments to be incorporated.

  1. 3. Plan and design your course

Start the process of shaping the scope and structure of your course, which will allow you to identify the parts that compose it, the subtopics to be covered, the resources to use, and also know the resources, sites and platforms on the network, which can be used in the process as well as the requirements or standards to be taken into account.

In order to know the facilities, they offer you, the scope of functions that each platform has and the requirements and costs of each one, I recommend that you mainly explore these three: Kajabi, Teachable and Thinkific.

This process should be done accompanied by people who master this medium, which will save time and effort and expand your chances of a good result.

For this purpose, I have visited different sites and one that I consider can be very useful for someone who is starting this process and has no experience in online business, is Mary Fernández’s www.persuasion-nation.com  because it not only offers learning through a course, as there are multiple sites, but rather engages with you and accompanies you in the process from scratch until you get results.

  1. 4. Validate your course

Perhaps this is the most important step, before starting, since the success of your course and the recovery of the resources of time and money invested may depend on a good validation.

A first point to validate is if there is a market for the subject of your course and if there is, how big it is and how competitive it is.

A query on Google or YouTube can give you an idea about it and you can also search specialized platforms for selling courses such as Udemy, Teachable and Thinkific and find out in greater detail, the number of courses on the subject and how many people have used them and the result of the reviews.

Whether there are courses for that topic or not, many or few, all that information will be important to validate your topic.

If the topic you want to offer is not in demand, think well if you should invest in creating or opening a market with your first attempt or if it is better to participate in a niche that you know, that is already in demand, looking there for your differentiation.

If your topic is in demand and has significant competition, validate if the focus of your course or the content has contributions or differentiated added value that can make you competitive.

Another resource to validate your course, can be friends from the environment or the type of audience to whom it is directed with whoever you can, via email, share the structure and planned content of your course and ask for their support to know if they would be of interest to them. what observations and suggestions they would make and if so, how much would they be willing to pay for the results your course offers.

With these first steps, you will have an idea about the value of your proposal, your possibilities of contribution to your target audience and a better idea of the time and effort that it will take you to achieve it. The next step is to get started.

CONCLUSION

It is certain that as a result of your professional and life experience, you have a valuable asset of knowledge that you can share through an online course and if you want to share it, there has never been a better occasion to do so, due to the facilities that the internet has provided, by the growing demand for online knowledge, and by the income that a product made once and sold tens, hundreds or thousands of times, can produce.

The benefits that online training offers for those who want to learn and train and for the creators of courses who offer their knowledge, far exceed the offer of face-to-face training as confirmed by current market figures and its rate of growth.

The niches and the variety of topics that are in great demand, cover practically all areas of knowledge and surely our experience fits into some of them. We just have to give it the personal specificity that distinguishes us and allows us to clarify the value we provide.

Once the topic has been selected and well validated, we are ready to begin the creation of our course and begin the work of design, structuring and development of the content, for which there are different platforms and resources to carry out the course and to present it and market it on the internet, of which we can choose the ones most related to our profile and needs.

We have the opportunity to reactivate, leave a mark, improve lives and make this work productive by generating passive income with one or more courses,

Let’s take advantage of it!

If after reading the article you have made the decision to share your knowledge in an online course or if you have doubts or questions, before doing so, leave me your comments and I will gladly assist you.

mdragon

22 Comments

  1. Knowledge is of no importance if it’s not well applied. I think the internet has provided an avenue for as many that will be willing to share from their wealth of knowledge to others in order to benefit from it. Experience they say is the best teacher, so it’s high time to teach others from our own experience. Nice article 

    • Thanks for your comments, Elizabeth, taking into account what you say in your first sentence, one of the best ways to apply knowledge is by sharing it in a course, and in this proposal the person who shares it benefits from the positioning they can achieve in their topic and for the income that an online course can produce, and those who receive it benefit by learning in the area of interest and need. Dare to do yours!

  2. Having access to good online courses separates our generation from previous. We have access to experts at any given topic. We only need motivation to persue our goals.

    The factor that plays against us is that there are to many distractions. Keeping focus has become a valueble skill.

    I’ll try Skillshare for free. I have nothing to lose. Thanks.

    • Great decision Ann! the fact of trying and living the process of identifying the knowledge that you have and want to share; to specify the audience to which it will be useful; from developing the content and giving it shape and specifying your course, it will be an experience that will make you grow personally and professionally, in addition to the satisfaction of giving and the possible economic benefits that you can obtain. Make it happen, Ann!

  3. There are many people who are willing to share what they know and impact a lot of people but they don’t have the avenue to do so, online is the best place to share your knowledge, it has a whole lot users and it’s always available to accommodate your ideas. This is a very resourceful article, thanks for sharing.

    • Thanks for your comments Jbryce, that is the idea, to encourage many people who have knowledge and experience to take advantage of the facilities and opportunities that the internet offers to make that wish come true and create their online course. Do you have knowledge that you would like to share through an online course?

  4. One of the benefits that I learnt comes from taking online courses is that you’re availed to a legion of research and educational materials from different countries and states with almost no limitations at all which is a great benefit as it ensures an in depth and extensive insight into whatever it is you’re learning. 

    • Thanks for your comments Sean, indeed the quantity and variety of online courses available on the internet, offers learning facilities and knowledge that previous generations never had. Whoever really wants to increase their knowledge today has no excuse not to do so. The table is set online

  5. Hello there! Thank you very much for sharing this article on online course, the best way to share your knowledge. I’ve gone through the article and it’s a very detailed one, very educative and filled with information. It’s true that the best way to share your knowledge is through online course.! I have a lot of ideas and things locked up in my head and I think this is the best time to start an online training to release the knowledge. I too would learn from there, thanks for the idea. 

    • Thank you very much for your comments Sofie, it is a very good time to free all the ideas, experience or knowledge that you can share, from your head! I am sure that the experience will be enriching for you and for all those people for whom what you share is useful. Take the next steps Sofie and make your idea come true!

  6. There are so many reasons to give online courses a try because you tend to go smoothly without stress compared to a fave to face type of teaching which isn’t possible in many instances. Teaching people what you know is really good because such knowledge can be passed down to other people, and there are very good means to get paid for the time you spend teaching

    • Thanks ReceeMichael for your comments, as you say, an online course has advantages, over a face-to-face course that we can take advantage of to transmit our knowledge to many people, do the work only once and obtain income many times, each time someone interested takes it . Think about what knowledge or experiences you would like to share!

  7. Today, many people have decided to take their teachings online and this is because many people are also searching to learn online. I believe that all this got really heightened this year due to the whole Corona virus that plauged and now many people people do webinars and online seminars too. I agree that the internet is the best place to share your knowledge.

    • Thanks Jackie for your comments, given the facilities that the internet has provided, and that you also observe, are you going to encourage yourself to share your knowledge through an online course?

  8. Very comprehensive and informative post on taking and creating online courses.That’s a very long list of topics for possible course creation and a well put together plan of action to put together a course.

    In the real world it is much harder to pass on knowledge by teaching a class as you need qualification but online it is much easier to do. The internet and online learning is definitely the way of the future, it’s easier and pandemic proof. Trapped at home you can still continue to learn and expand your skillset online.

    Great post, thank you for sharing.

    • Thank you for your comments Linda, the idea is to encourage many of the readers to share their experience through an online course and the list was to show a menu of ideas on the variety of topics that are in demand and that may coincide with our knowledge, experience or passion. In your case, did it move you to consider the idea of doing it through a course or a book?

  9. I really appreciate you finally talking about the benefits attached to e-learning and giving online courses. To be honest, the very best thing that online courses give is the fact that it can be revisited more times as need be. You can just keep on revisiting it till you can definitely do one thing or another. This is definitely worth seeing here. thanks

    • Thanks for your comments DarmyMaddle, I find it interesting the benefit that you highlight of the online courses for those who take it and I also believe that it offers several important advantages for those who want to share their knowledge through an online course, that’s why the idea to encourage them to do so. Greetings!

  10. I would like to create an online course someday. But I am a bit skeptical, I am not confident that people will want to hear from me, because I have not tangible proof of what I am teaching.

    It is a digital product but I think it works well if people can concretely see that you have done it and got amazing results. But I trust the process and I already got good success with it. Do you think I should still go ahead and create or design my online course? And it is quite a competitive niche.

    Thanks

    • Thank you for your comments, Adyns68, regarding your question, if you have knowledge that you have tested with good results, it is something that can be very useful for someone who wants to travel the same path that you have already traveled. I think you can do it if you clearly define who it is aimed at and validate your idea of content and usefulness, with some people who it can serve. That would allow you to receive feedback and fine tune your product before investing all your resources of time and effort.

  11. Hello there, thanks a lot for sharing this wonderful piece of information here with us. I must say i really did enjoyed going through your review as it contains valuable informations one needs to be aware of. Looking at the advantages of online courses i think it is something i will like to go into, thanks for the info

    • Philebur, thanks for your comments, I think that giving a course is a way of sharing knowledge and experience and if you have a topic or a hobby about which you have useful information for people who are in a stage of less knowledge, then, prepare a course can give you greater mastery of the subject, and the exercise of doing it and giving it, can be very enriching and satisfying

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