I am convinced that Baby Boomers (born between 1946-1964) have valuable knowledge and experience that we must share and that the internet is the most powerful and accessible option to do so.
In my previous post, “Baby boomers, share your experience!” I proposed Fiverr, as a platform for boomers, interested in sharing their knowledge and experience, to get to know it and explore how this platform works and serves those who want to offer and sell through it.
My purpose in this article is to do a Fiverr review for Baby Boomers, from 3 perspectivesto:
I. Dimension and relevance of this platform
II. Opportunities and facilities offered to a Baby Boomer to sell their professional services
III. Services offered for entrepreneurs who are starting their business on the internet.
I. Dimension, relevance and characteristics of Fiverr
Fiverr offers professionals who sell their services a market of 2.5 million active users, in more than 150 countries, which has grown on average more than 30% annually.
Today, an independent professional could hardly find a market of this global scope and dimensions.
Registration for both the seller and the buyer is free
The variety of specialties offered to users and professionals who want to sell their services is very wide. It handles these nine general categories:
- Graphics & Design
- Digital Marketing
- Writing & Translation
- Video & Animation
- Music & Audio
- Programming & Tech
Within each category there are subcategories, in a number greater than 200, that illustrate the variety of activities and specialties that this successful platform covers.
The professionals that provide service are more than 800,000 and in the last year Fiverr made 8,000,000 transactions, which speaks of its incredible volume of operations as a platform for freelancers.
The quality of the service and the performance of each participant is rated by the user through a qualification on the quality and compliance of the contracted service and controlled by Fiverr, through a system that considers the time they have been operating on the platform, their volume of sales and the qualifications received, assigning a different level on that basis.
The levels that the user will observe in the selection filters are:
Seller, Seller Level 1, Seller Level 2, Top Rated Seller.
II. Opportunities and facilities to sell professional services
A fundamental element to sell on Fiverr is that the seller must convert his service into a one or several products, (Gigs) and assign each one the corresponding price, which ranges from $ 5 to $ 995 Dlls. This is a first task to develop before selling on Fiverr.
The number of participants in the platform generates, in many specialties, great competition and this can be used by knowing who your competitors are, what services they offer and what prices they charge.
For a professional with experience in any business area, there are some categories where you can find affinity with your knowledge and I want to focus on one of them to show the type of areas and services in which you can find a space to offer your services to companies or independent professionals.
The Category that I want to show you in greater detail is, Business
This category has two subcategories of operational type, which are Virtual Assistance and Data Capture. The first with several specialties.
This category also has areas in which many professionals can find an affinity with their experience and knowledge:
1. Market Research
2. Business Plans
3. Project Management
4. HR Consulting
And within the Human Resources area there are different areas of knowledge, which cover a wide spectrum of specialties.
o – Organizational Development
o – Talent Acquisition & Recruitment
o – Performance Management
o – Employee Learning & Development
o – Compensation & Benefits
o – HR Information Systems
Another area with great growth in recent months is
5. E-Commerce Management
Although it is a recent specialty, it is likely that the commercial and operational experience of many professionals could, with the appropriate technical training process, bring together experience and knowledge of the market and the service, with the power and agility that technological resources provide.
o – Product Upload
o – Supplier & Vendor Sourcing
o – Store Management
o – Product Research
Other areas that the platform offers are
6. Branding Services
7. Legal Consulting and
8. Financial Consulting. that presents a wide variety of services
o Analysis, Valuation & Optimization
o Accounting & Bookkeeping
o Tax Consulting
o Personal Finance & Wealth Management
o Financial Forecasting & Modeling
o Online Trading Lessons
9. Business Consulting
11. Career Counseling
o Interview Prep
or Search & Apply
12. Flyer Distribution
13. Lead Generation
Surely as specialties that do not fit into the current classification emerge, Fiverr will open new subcategories, to give the user space and ease.
There is another category on the Fiverr screen, INDUSTRIES, which appears with the following subcategories:
Games, Electronic Commerce, Publication of Books and electronic books, Podcasting, Political campaigns, Influencers, Architecture and Real Estate.
These subcategories have little offer, which seems to indicate that they are in the process of growth, but they point to other interesting specialties.
Important points for those who want to sell on Fiverr are:
o The seller does not have to worry about charging customers, Fiverr does.
o From each sale, the seller gets 80% of the price paid for the service.
o The payment is made initially 14 days after the customer has paid for the service. At higher levels the payment term is reduced to 7 days.
I end by saying that many companies outsource freelancers to Fiverr because it is much more convenient than having a staff employee for some services, in addition to the fact that, on this platform, they can choose from a variety of specialists with proven results and at very affordable rates.
An interesting fact is that currently, every four seconds a service is purchased on Fiverr.
III.Services for Boomers starting their business
For someone who starts his business, sharing experience, either offering his services in Fiverr or in some other service sales platform, Fiverr offers gigs that may be necessary for the entrepreneur and that he can take advantage of due to their low cost and high practice with various clients.
Some of these services fall into these two categories:
Graphics & Design
This category has 11 subcategories and 41 different types of service and all of them are occupied by professionals or entrepreneurs depending on the type of activity that someone develops on the internet or outside the network, some of the services offered are the following:
Logo Design, Brochure Design, Storyboards, Web & Mobile Design, Social Media Design, Postcard Design, Catalog Design, Menu Design, Photoshop Editing, Book Design, Presentation Design, Infographic Design.
This is a very powerful area of services focused on increasing sales of all kinds of products using the power of the best and most formidable seller on the planet, the Internet.
This category contains 22 different technology services to access our potential clients, increase traffic to our web pages, promote ebooks, training or teaching videos, etc. and convert access to our pages or sites into sales using the variety of resources available on the internet.
Some of the most used subcategories are:
Social Media Marketing, SEO, Social Media Advertising, Public Relations, Content Marketing, Podcast Marketing, Video Marketing, Email Marketing, Crowdfunding, Marketing Strategy, Web Analytics, E-Commerce Marketing, Book & eBook Marketing.
One of the strengths of Fiverrs, which is its enormous range of services, can sometimes become a situation that makes it difficult to choose, among such a variety of options, the one that best suits our needs.
The resource that the platform makes available to us is a filter system that reduces the options according to our need, for example. If I am looking for a Marketing Strategy service, I select the Digital Marketing Category and when I select the service I am looking for I find that there are 3841 providers of that service. Where do I begin? This is where filters are used. I select Service Options and if I look for a custom Plan, it is reduced to 1944 suppliers, I continue with Vendor Level and if I choose level two, it is reduced to 136, which is already a manageable volume which could still be reduced if I apply the filter of Delivery Time or Budget.
As can be seen, Fiverr has structured a system that facilitates access to users so that they can find and select a good option for their needs.
Fiverr is the most important platform in the world for freelancers to sell their service and for companies and other professionals to find the service they need.
Fiverr is a valuable resource so that Boomers who are thinking of sharing their experience and knowledge, have a place to present their services, with the guidance to go through these initial steps and shape a business that can generate very useful extra income, without having to invest money in a store, in a location with traffic, in inventories, or in employees.
Fiverr is also a useful platform to find the support of freelancers to delegate to them some of the necessary tasks to give your business image, presence and promotion, not only in your locality, but in all regions of the country or other countries where your experience and knowledge can be of use.
Your comments, observations and suggestions are welcome and I will be very happy to receive and assist them.