We have been confined for 4 months and we are eager to resume our activities, however, the date to do so, is lengthening week after week, in fear of new infections. This can be frustrating due to the need for income or the desire to reunite with our colleagues, friends and family and to recover our normal lives.
My purpose in this article is to draw attention to the fact that Covid 19 can be the great opportunity to rethink our current professional activity and to analyze the convenience of starting a business, through the internet, giving some elements of information to encourage you to take this step, as well as some references to sites where you can find guidance and resources to select your type of business and start building it.
The sweeping automation process
The great threat to current employment is the increasingly accelerated process of automation and robotization, as Andres Oppenheimer shows in his revealing book “>The Robots are coming! In which, based on various investigations, it shows us the near future that is foreseen for some professionals, such as lawyers, accountants, teachers, doctors, bank employees, hotel and restaurant employees, etc..
The Financial Times published, last month, an analysis of the 100 companies whose value had the highest growth in the first half of 2020, the half of the Covid 19 pandemic. Of the top 20, 7 are technology companies, 5 they are from Ecommerce, and 3 more, Zoom, Netflix and Pay Pal are companies with a decisive support on the Internet, that is, that of the top 20, in value gain, 75% have the Internet, as an operating, access and sell platform to its market.
In summary, this period of confinement, accelerated the process of modernization and the use of the internet in an expansive and totally unexpected way, so I think that instead of resisting this overwhelming wave, the smart thing is to get on it and take advantage of its momentum to reinvent ourselves and avoid being displaced from our current economic activity
They are sectors hurt or injured to death y Covid 19
A first reflection if you have always been employed, is to consider whether your current activity will be the best option to generate the necessary income, in the coming years, given the vulnerability to events such as this pandemic, which has not yet passed and which is probably not the last.
The impact has been devastating in sectors such as cinemas, mass shows, sporting events, gyms, face-to-face medicine, yoga classes, dance, martial arts, beauty salons, the entire tourist field, commercial flights, cruises, hospitality, restaurants, etc. in which multiple businesses are disappearing and if some of they survive, their recovery will be very slow, with the consequent economic impact for all those who work in or live in these sectors.
From Home Office to the sale of your online services
The exponential growth of the Home Office makes evident the feasibility of offering services, products and knowledge online without having to go to offices and workplaces to provide it. The ques
tion we can ask is, why not sell my knowledge online to a much broader market through the multiple platforms that exist for this purpose? There are platforms that support the entire process of design, construction and monetization of your course, workshop or online advice and that are worth knowing to select the one that best suits your needs and objectives.
On the internet is the best seller in the world
The Internet has several characteristics that make it unique: the market is global, not local. Your client is not limited to your city, region or country, it can be all of your language, your type of culture, crossing borders of countries and continents; You can define your market niche and locate them with a precision that no other means can provide; You can advertise your product or service 24 hours a day, 365 days a year, worldwide. You have at your service the best seller in the world, at an affordable and non-prohibitive price, as it happens in other media. In December 2019, the number of people using the internet exceeded 4 billion. Imagine the size of the market!
The barrier of entry is low for those who are willing to work their knowledge and resources, familiarize themselves with these tools and use them.
Start your business now, at home
This pandemic offers the opportunity to plan to start, build and launch your business, without leaving home, all over the internet. E-commerce has grown in the last 4 months, which took years to achieve, before this event.
A lot of people are using this time period to train online or in recorded courses and tutorials that they access via the Internet. Ecommerce soared exponentially; a very large proportion of sales in recent months went online. In some countries, the number of people who made purchases online grew by 60% even for people over 65.
Amazon increased its market value in the first half of the year by $ 401 billion. All of the above makes evident the enormous market that shot up in these months, to sell and buy physical products or knowledge, information and experience online.
Likewise, the internet also offers you the tools to locate your potential clients, their location, their age, their hobbies, their gender, etc. The Internet has the programs, the teachers, the platforms, the commercial places that you require to sell your product. And the Covid 19, has allowed us to see this opportunity more clearly and can help us overcome the indecision to technify ourselves or not. It must be done now. The Internet can be our ally or our enemy. Which one do we want?
Where do i begin?
There are different actions to start, such as defining what resources of knowledge, experience or personal talent you have, that you could turn into a useful product for many people and an initial step that can expand your vision in this process, is to go to the internet to see what they are making thousands of people for their followers and for generate income. There is everything you can imagine if you search on Google or YouTube, asking questions about what you want to know and you will immediately find thousands of answers and proposals to generate income through and with the internet.
Technification has accelerated in this period of confinement caused by Covid 19. The Internet has allowed some sectors to grow extraordinarily and has caused others to be disappearing or to be frankly weak. Traditional employment and face-to-face professional work are no longer the best option to obtain income due to their vulnerability and limitations. This situation opens a great opportunity to start your own business, through the internet, due to the unbeatable advantages offered by low investment, low risk, international market, multiple resources to learn, platforms to offer your products and all this at your fingertips. your computer and at home. It is time to take the step and to ride this powerful and unimaginable wave.
“Turn technology into your ally and not your enemy”.
Your comments, suggestions and questions are welcome and it will be my pleasure to receive and attend you.